You think Microsoft’s new ad “I am a PC” is better? Thanks to Mac. Reporters found that photos for media are made by Adobe Photoshop CS 3 for Mac. They checked the EXIF of photos and discover Microsoft’s ad agency actually uses Mac to create “I am a PC” and sell Windows. EXIF is the file information which stored the program information you used to edit the image.
Microsoft found that it is serious because they actually want to sell Windows rather than Mac. They later removed the information and now the EXIF is Adobe Photoshop CS3 for Windows.
Microsoft uses Mac to sell Windows. Good work.
[Thanks, Pak]
I doubt I’m going to take up smoking to work on an ad campaign for RJR/Altria… or binge drinking working for Absolut or Budweiser.
Besides the software products primarily used in the graphics/ad industry are Adobe based and works on either platform…more then likely they subcontracted the grunt work for bannerad and web campaigns out to freelancers that all use entry-level macbooks.