For advertisers, they want to know the detailed information about websites when they want to place an advertisement. Google has launched a new tool called Google Ad Planner. It is a free media planner tool for advertisers. It can help to identify the websites your customers are likely to visit. The marketing cost will be saved because it helps you to target the right audiences.

After all, you can create a list with detailed site statistics for your plan. The service is still in beta, and you can request an invitation to test by logging in using the Google account information.

[via Search Engine Roundtable]