In order to encourage people to click the ads, it is important to make it more customized and relevant. Teracent has development the machine-learning algorithms. It could detect and change the ocorrect. creative elements to be shown in real time. Teracent technology will be able to choose the correct elements including images, products, colors and more instantly. Advertisers will be able to provide the best advertisement possible. So, Google think the advertisements will be improved. Here is one question for you: Take a look of the above image. Which ad you want to click?
[via Official Google Blog]
